Hegl shops @ Lidl

Popular shopping emporium Lidl has proved to this sleepy suburban banlieue that it’s not napping when it comes to dialectic. In the last few weeks we’ve gone from feasting (five bird roasts, ahoy!), to penitence (DIY gadget hell). Today those discounters from Deutschland unveiled the synthesis of the two – that unhappy medium known back in half-price Heimat as Gymnastik. You have no excuse!

Lidl’s latest torment for the masses.
Exercise, exorcise. Reasons to avoid Lidl on 31st January.

The end of the beginning

The clock ticked. Somewhere under the desk a fan whirred. A fly wandered across the screen and paused to rub its forelegs together before continuing its traverse. I was minded of a vaguely mindless aphorism by a self-betterment type whose name I never bothered committing to memory: ‘Start before you’re ready.’

I’m not, so I have.

After a few days, lots of edits and a quantity of stimulant drink, I have to concede that I’ll never gather momentum unless I’m actually moving. So – subject matter be damned – this needs to see the light of day, while I ponder my next move and wrap my head around WordPress, the technical underpinning of this blog thing.

And if, when you read this, the title image is still a street in a chilly-looking business district, then I’ve not managed to swap it for something better. I didn’t even choose the City/Wall Street graphic. It just appeared, presumably assuming that the purpose of mostly.social is to flog some dubious but over-priced business service aimed at ‘re-engineering your enterprise to leverage best practice’ or some such guff.

Speaking of guff, here’s the default placeholder text for this post:-

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanise your company, and show how your products and services can help people.

I suppose I can claim that this is ‘industry-specific content’, if the industry in question is powered by a mildly cynical instinct to question assumptions, wherever they might lurk. And if this is the case then I’m certainly an expert, oh yes.

The phrase ‘useful takeaway’ just makes me hungry.

I like the word ‘opine’. Seems a decent string of letters to help dig you out of a Scrabble hole.

All companies consist of humans (unless they are tax evasion vehicles operating out of a Panamanian office block). The issue is not ‘humanising’, but ‘intellectualising’: most people will be relieved to learn that the ‘service provider’ (that’ll be me) is more than just a dead hand on the tiller. Some brainpower is involved.

There, I’ve managed to convince myself that I’m a polished blogging machine. I think in the next post I ought to set out my stall a little, to give you more idea where I’m coming from and, indeed, going. Suffice to say, for now, that little is off-limits. Life’s constrained enough without taking any more on.

A warthog, yesterday.
A warthog. One of these days I might actually explain why it’s here.